Geocoder use cases are becoming specialized, and so the geocoder all-in-one tool is increasingly inappropriate.

I will talk about the emerging market for user-analytics-as-a-service, and the manner in which consumer profiles can be generated by knowing where users go over time. This requires a very specific type of reverse geocoding which is less about addresses, and more about places and the users who associate with them. I will speak to the role OpenStreetMap plays in Factual’s work on the subject, and present atypical use cases that highlight unusual, novel, and emerging trends in geo.